General Market Information
- Total Population (Middle Tennessee): 2,268,000
- Total Population (Nashville only): 1,762,000
- Total TV HH: 927,500
- Fort Campbell Military Population: 197,602
**Includes active duty officers, active duty enlisted, family members, retirees, civilian employees and Army Reserve & National Guard.
Market Demographics for Nashville:
• RACE: 83.5% White / 12.1% Black / 4.2% Hispanic / 0.2% Other
• AGE: 34% A18-34 / 33% A35-49 / 33% A50+
WUXP MyTV30 reaches 941,100 Middle Tennessee homes
Total Number of Persons 18-49: 1,083,000
Demographics of NJC Television Audience:
• 55% Adults 18-34
• 25% Adults 35-44
• 15% Adults 45-54
• 5% Adults 55+
• 68% Caucasian
• 29% African American
• 4% Other
Not Just Country’s average weekly viewership reach was 65,000 Saturday nights at 1:30am. This average was gathered through Nielsen Ratings and MYTV30. On the local level NJC ratings out performed some of the major programming.